{"id":2,"date":"2018-01-07T15:55:47","date_gmt":"2018-01-07T15:55:47","guid":{"rendered":"https:\/\/cranfordweb.com\/portfolio\/?page_id=2"},"modified":"2019-02-09T18:43:24","modified_gmt":"2019-02-09T23:43:24","slug":"home","status":"publish","type":"page","link":"https:\/\/www.cranfordweb.com\/portfolio\/","title":{"rendered":"Home"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.19.8&#8243; background_image=&#8221;https:\/\/www.cranfordweb.com\/portfolio\/wp-content\/uploads\/business-plan-teamwork.jpg&#8221; custom_padding=&#8221;0|0px|0|0px|false|false&#8221;][et_pb_fullwidth_header text_orientation=&#8221;center&#8221; button_one_text=&#8221;Helping Entrepreneurs Realize Their Vision and Create Meaningful Customer Experiences&#8221; background_overlay_color=&#8221;rgba(255,255,255,0.33)&#8221; admin_label=&#8221;Home Tagline&#8221; _builder_version=&#8221;3.19.8&#8243; background_color=&#8221;rgba(255,255,255,0)&#8221; background_image=&#8221;https:\/\/www.cranfordweb.com\/portfolio\/wp-content\/uploads\/business-plan-teamwork.png&#8221; background_position=&#8221;center_right&#8221; custom_button_one=&#8221;on&#8221; button_one_text_size=&#8221;32&#8243; button_one_text_color=&#8221;#f2e829&#8243; button_one_bg_color=&#8221;rgba(15,15,15,0.75)&#8221; button_one_border_color=&#8221;#e09900&#8243; button_one_border_radius=&#8221;0&#8243; button_one_font=&#8221;Caudex|700|||||||&#8221; button_one_use_icon=&#8221;off&#8221; button_one_text_size_tablet=&#8221;20&#8243; button_one_text_size_last_edited=&#8221;on|desktop&#8221; button_one_rel=&#8221;||on|on|on&#8221; background_layout=&#8221;light&#8221; button_one_border_color_hover=&#8221;#00106d&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;on&#8221; button_one_border_color__hover=&#8221;#00106d&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.93&#8243; custom_padding=&#8221;0|0px|54px|0px|false|false&#8221;][et_pb_row use_custom_width=&#8221;on&#8221; width_unit=&#8221;off&#8221; custom_width_percent=&#8221;70%&#8221; _builder_version=&#8221;3.0.93&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text admin_label=&#8221;One Liner&#8221; _builder_version=&#8221;3.15&#8243; text_font=&#8221;Open Sans||||||||&#8221; text_text_color=&#8221;#444444&#8243; text_font_size=&#8221;26&#8243; text_line_height=&#8221;1.4&#8243; header_font=&#8221;Open Sans||||||||&#8221; header_letter_spacing=&#8221;2px&#8221; header_line_height=&#8221;1.8em&#8221;]Business owners spend too much time and money on customer support, often working like a fire station putting out fires. As a system thinker, I explore the problems customers need solved, test solution ideas, and earn their trust and loyalty by delivering products that make them happy in the first place.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;3 Qualities&#8221; _builder_version=&#8221;3.0.93&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_blurb title=&#8221;Leadership&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%121%%&#8221; icon_color=&#8221;#018275&#8243; admin_label=&#8221;Leadership&#8221; _builder_version=&#8221;3.0.93&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;24&#8243; body_font=&#8221;Cardo||||||||&#8221; animation=&#8221;off&#8221;]<\/p>\n<div id=\"u18\" class=\"ax_default paragraph\">\n<div id=\"u18_text\" class=\"text \">\n<h3 style=\"text-align: center;\">with the heart of a servant and mind of a coach.<\/h3>\n<\/div>\n<\/div>\n<div id=\"u20\" class=\"ax_default paragraph\">\n<h6><\/h6>\n<h6 id=\"u20_div\">&#8220;I&#8217;d rather take time to guide others through a winding path to arrive at the &#8216;right questions&#8217; than go for the short-term efficiency of handing them an answer.&#8221;<\/h6>\n<div id=\"u20_text\" class=\"text \">\n<p>&nbsp;<\/p>\n<p>Leaders emerge when their leaders have their back. They grow when they are offered guidance and principles instead of maps and directions. They thrive when they fail forward toward their next success while their leaders help them up and cheer them on.<\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_blurb title=&#8221;Product Design&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%101%%&#8221; icon_color=&#8221;#018449&#8243; admin_label=&#8221;Product Design&#8221; _builder_version=&#8221;3.0.93&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;24&#8243; animation=&#8221;off&#8221;]<\/p>\n<div id=\"u22\" class=\"ax_default paragraph\">\n<div id=\"u22_text\" class=\"text \">\n<h3 style=\"text-align: center;\">that emerges from customer empathy.<\/h3>\n<\/div>\n<\/div>\n<div id=\"u23\" class=\"ax_default paragraph\">\n<div id=\"u23_text\" class=\"text \">\n<h5><\/h5>\n<h6>&#8220;Winning ideas are not just easy to use, they&#8217;re wanted. Collaborate with users:Feel their pain, experiment with ideas, and validate the solution with them.&#8221;<\/h6>\n<p>&nbsp;<\/p>\n<p>When a problem is &#8216;solved&#8217; without first understanding it, time, money, morale and credibility are all lost. Be emotionally attached to successful customer outcomes instead of what makes sense to you or what you think looks cool.<\/p>\n<\/div>\n<\/div>\n<div id=\"u24\" class=\"ax_default paragraph\"><\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_blurb title=&#8221;Communication&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%158%%&#8221; icon_color=&#8221;#018449&#8243; admin_label=&#8221;Communication&#8221; _builder_version=&#8221;3.0.93&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;24&#8243; animation=&#8221;off&#8221;]<\/p>\n<div id=\"u24\" class=\"ax_default paragraph\">\n<h3 id=\"u24_text\" class=\"text \" style=\"text-align: center;\">that leaves people better off than they were before.<\/h3>\n<\/div>\n<div id=\"u26\" class=\"ax_default paragraph\">\n<div id=\"u26_text\" class=\"text \">\n<h5><\/h5>\n<h6>&#8220;People feel connected when they&#8217;re understood and encouraged when their expectations are met. That&#8217;s why I need a better quote here&#8230;&#8221;<\/h6>\n<p>&nbsp;<\/p>\n<p>Success is the goal of all communication, no matter how meaningful or mundane. That&#8217;s why simplicity, clarity and feedback matter. Creativity has a place and visual style matters. Just make sure it all works together for a successful call to action.<\/p>\n<\/div>\n<\/div>\n<div id=\"u27\" class=\"ax_default paragraph\"><\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_cta button_url=&#8221;\/portfolio\/&#8221; button_text=&#8221;Take a Look at a Few of my Projects&#8230;&#8221; admin_label=&#8221;Portfolio Button&#8221; _builder_version=&#8221;3.16&#8243; use_background_color=&#8221;off&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; border_color_all=&#8221;#0c71c3&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#007761&#8243; button_border_radius=&#8221;6&#8243; button_font=&#8221;Open Sans||||||||&#8221; 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parallax_method=&#8221;on&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.19.8&#8243; background_image=&#8221;https:\/\/www.cranfordweb.com\/portfolio\/wp-content\/uploads\/business-plan-teamwork.jpg&#8221; custom_padding=&#8221;0|0px|0|0px|false|false&#8221;][et_pb_fullwidth_header text_orientation=&#8221;center&#8221; button_one_text=&#8221;Helping Entrepreneurs Realize Their Vision and Create Meaningful Customer Experiences&#8221; background_overlay_color=&#8221;rgba(255,255,255,0.33)&#8221; admin_label=&#8221;Home Tagline&#8221; _builder_version=&#8221;3.19.8&#8243; background_color=&#8221;rgba(255,255,255,0)&#8221; background_image=&#8221;https:\/\/www.cranfordweb.com\/portfolio\/wp-content\/uploads\/business-plan-teamwork.png&#8221; background_position=&#8221;center_right&#8221; custom_button_one=&#8221;on&#8221; button_one_text_size=&#8221;32&#8243; 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button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.93&#8243; custom_padding=&#8221;0|0px|54px|0px|false|false&#8221;][et_pb_row [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>This is an example page. It's different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this:<\/p><blockquote><p>Hi there! I'm a bike messenger by day, aspiring actor by night, and this is my website. I live in Los Angeles, have a great dog named Jack, and I like pi\u00f1a coladas. (And gettin' caught in the rain.)<\/p><\/blockquote><p>...or something like this:<\/p><blockquote><p>The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickeys to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community.<\/p><\/blockquote><p>As a new WordPress user, you should go to <a href=\"https:\/\/cranfordweb.com\/portfolio\/wp-admin\/\">your dashboard<\/a> to delete this page and create new pages for your content. Have fun!<\/p>","footnotes":""},"_links":{"self":[{"href":"https:\/\/www.cranfordweb.com\/portfolio\/wp-json\/wp\/v2\/pages\/2"}],"collection":[{"href":"https:\/\/www.cranfordweb.com\/portfolio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cranfordweb.com\/portfolio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cranfordweb.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cranfordweb.com\/portfolio\/wp-json\/wp\/v2\/comments?post=2"}],"version-history":[{"count":59,"href":"https:\/\/www.cranfordweb.com\/portfolio\/wp-json\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":1481,"href":"https:\/\/www.cranfordweb.com\/portfolio\/wp-json\/wp\/v2\/pages\/2\/revisions\/1481"}],"wp:attachment":[{"href":"https:\/\/www.cranfordweb.com\/portfolio\/wp-json\/wp\/v2\/media?parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}